Friday, December 31, 2010

3...2...1.....Hello 2011

We wish you an amazing year...
Go forth and chase your dreams!
~sylvia soderholm

Tuesday, December 28, 2010


We've had a great year at our Seagrove Beach office.
So many moments of struggle and frustration, moments of
pure laughter and joy and endless opportunities that we've
been so fortunate to be a part of!
2010 was a stellar year.
We are proud of the hours we've grinded it out at the office.

Even though, the oil spill slowed business tremendously,
we never lost motivation and our drive for doing our job
the very best we know how.

We've worked with and represented amazing people who
have made a lasting impression on us.
We look forward to doing the same next year.

Make year 2011 a memorable one.

Give thanks daily to the ones you've chosen to surround yourself with,
give thanks for your health and your blessings this year,
give thanks for all the little things in life.
Give thanks for your family & the ones that you love so much.
Give thanks for today...

~sylvia soderholm

Tuesday, December 21, 2010

Toys for the little ones

Bears at the Beach in Watercolor is a cozy shop catered
to the little ones.
They have all kinds of fun toys...Plus they have a section where
you can make your very own teddy bear.
They also offer coffee and treats for the older ones.

Click here to view their website!

~sylvia soderholm

Friday, December 17, 2010

Watersound Beach - Luxury Living at its BEST

One of many pools...


Watersound Beach is on the east side of 30A.
Gated, luxury community.
Learn more about Watersound Beach here,
~sylvia soderholm

Spreading the love...THICK

(Watersound Beach sunset)

Mike Matz ( has an enormous
love for 30A.
He has now lived here for many years and in his words
"this is paradise."
More people have now moved to the "little island."
It's cozy to see that so many locals share & appreciate the same enthusiasm for this awesome scenery, rain or sunshine.

Thursday, December 16, 2010

We appreciate our neighbors - Big Fish Bike Rentals

Our next door neighbor, Big Fish Bike Rental,
came by yesterday with a cute box with homemade cookies
as a thanks for an amazing year together!

We are so appreciative of them and the great work they do.
They sell/rent bikes all year long.
Positive attitude, friendly faces , plus their sweet to Roxy(office mascot), real hard workers and they each have their own fun personality
that screams enthusiasm.

If you're looking to rent a bike anytime on 30A,
Big Fish Bike Rentals is a BIG recommendation.
Their prices are reasonable, their bikes are awesome,
they do deliver to your home and
they even supply helmets and baskets.


~sylvia soderholm

Tuesday, December 14, 2010

Rosemary Beach

Christmas on 30A

Where will you be this Christmas?
6 years ago, 30A was a ghost town on holidays,
NOW it has become a hot-spot!
Families from all over the map gather in the
different beach communities to celebrate.

There are many vacation rentals along 30A that will
accomodate to a few people or massive homes
for several families to stay in!

~sylvia soderholm

Is it for you?

Would you rather live in a neighborhood that has ammenities such as a pool, lawn care, workout facility, maybe gated, rules & regulations OR on a street where you would have to pay for your own lawn mower, pay for your own private pool and maintenance, maintain your own property
the way you'd like?

As you're narrowing in on the home that meets your criteria,
remember to keep the HOA thought in the back of your mind...

HOA could be a huge plus to your home,
OR it could be a burden!

You make the choice...
After all, this is paradise...anything else is a added bonus!

~sylvia soderholm

Monday, December 6, 2010


Now, offered at $1,570,000
Click here for more formal info!

Private pool...STUNNING home close to beach.
(click to view larger)

Click here for virtual
tour of this home.
Minutes away from grocery store, Seaside,
the Gulf of Mexico, cafes and restaurants.
Contact me for more details!
~sylvia soderholm

86 Tidal Bridge Way, Watersound Beach

Click here to view virtual tour!
5 bedrooms ~ 3,974 square feet

Views of Camp Creek Lake & the Gulf of Mexico.

Built in 2007, this home is designed with
impeccable taste.

Spacious kitchen...

All bathrooms have their own
luxurious details.
~sylvia soderholm

Alys Beach - Christmas

The Christmas spirit is sweeping 30A...
Alys Beach stays classy...Less is more!

(click to view in larger view)

Alys Beach is a distinctive community with a mediterranian feel,
designed and founded upon the principles of new urbanism.
Luxury living at its best!
The homes are built sustainably and are considered to be "green-homes"
designed to have less enviromental impact than conventionally built homes.
Click HERE to view.

Mike the dancing-machine!
Behind him is the Donut-Truck.
They sell fresh doughnuts every morning
during summer season.
...It's worth every calorie!

Peek-a-boo...silly... no comment!!!

Check out more on Alys Beach

~sylvia soderholm

Thursday, December 2, 2010

Saturdays - Fresh Organic Food - Seaside Florida

Seaside Farmers Market offers the freshest
food on 30A, every Saturday morning.

Look for the vendor booths across the street from
Modica Market.
They sell out fast, so get there early.

Different vendors from nearby farms travel to Seaside
to sell cheese, hand made jewlery,
meat, vegetables and fruit that are in season, breads,
treats, herbs, organice produce, chicken and duck and
other tasty goodies.

Twin Oaks Farm from Bonifay, Florida
sell organic eggs.

Hope to see you next Saturday.

~sylvia soderholm

Dentist on 30A - Dr. Ruder

30A's very own dentist, Dr. Ruder has a cozy office located in
Seagrove Beach, left (north) of Lakewood Drive.
Affordable if you don't have insurance.
Clean, NICE staff that will take care of you and make the
dentist anxiety diminish.
Click here for their website
and contact info!!

~sylvia soderholm

Wednesday, December 1, 2010

Why 30A?

30A is a tiny sliver of paradise in NW Florida.
The language most spoken on our "little island" is English.
A little southern accent with a pinch of northern..
Mostly all creatures that have gathered here over the years are NOT born
and raised here, but stays here forever as soon as they arrive.

Locals do get discounts...Yes, it's a HUGE perk around 30A.

30A is a 20 mile road with the Gulf of Mexico lingering on the south side (beach side).
Homes, restaurants, coffee shops, clothing stores line up north and south of 30A.

Here are a few facts about 30A worth knowing:
  • 2 gas stations! One in Dune Allen Beach (west end) and another in Seagrove Beach (east end).
  • Sacred Heart Medical Hospital is a 15 minute drive away.
  • 30A has dentist and doctors offices. Walk-ins are welcome, always.
  • UPS/FedEx stores & post offices are also available. Check out Seaside post office. CUTE!
  • Car mechanic shop - north of HWY 83. 10 minute drive from anywhere on 30A.
  • Grocery stores - Publix is in Watercolor, Modica Market (organic food..YUM) in Seaside, For the Health of It (healthy tasty organic food) in Blue Mountain Beach.
  • Panama City Beach International Airport - 20 minute drive from 30A. NICE!!
  • Education; Van Butler K-5th Grade, Seaside 5th-8th Grade, South Walton High 9th-12th Grade. Butler and Seaside are ON 30A, SWHS is 10 minutes from 30A.
    School buses picks up the eager little learners all along 30A paid for by your taxes.
  • Police Station - located on HWY 331. Approximately 10 minutes off 30A.
  • Fire Station is on 30A in Watercolor. The firemen are pun intended.
  • Golf courses in Dune Allen Beach and Watersound Beach; both on 30A.
  • Chamber of Commerce - HWY 331, 10 minutes off 30A.
  • If you don't own a home or condo here, you can rent a property through
  • In the Gulf of Mexico, you can swim and refresh from the heat.
  • Sugar sand line the beach, here you can play all day plus when you walk on it you receive a free exfoliating pedicure.
  • Man-made bike trails that are a "must-see".
  • Deer, alligator, fox, black bear, coyotes, turtles, snakes and wild boar have been spotted along 30A
  • People on 30A are really friendly and laid-back.

~sylvia soderholm

Tuesday, November 30, 2010

Best Bike Rental on 30A - Seagrove Beach Big Fish Bike Rentals

Jax & Sully came to visit!

Big Fish Bike Rentals is our next door neighbor...
Reasonable priced bikes for your enjoyment!

~sylvia soderholm

Monday, November 29, 2010

Gulf Front Homes along 30A

Today, there are currently 73 Gulf front homes for sale
along beautiful highway 30A.

click here to see the stunning
waterfront homes for sale!

You can own a piece of paradise...

~sylvia soderholm

Thursday, November 25, 2010

Happy Thanksgiving to you & yours

We'd like to wish you & yours a special
and belly-stuffed Thanksgiving.

If you're a energetic little turkey, then check out the 5K
Turkey-Trot in Watercolor today, 8AM-10AM!
Get those legs moving!!

(...This is obviously the "before" shot of a happy little

turkey strutting around the turkey-farm with the
other silly turkeys having a turkey time...)

~sylvia soderholm

Saturday, November 20, 2010

Just Listed! 86 Tidal Bridge Way, Watersound Beach

We just listed this home on Friday, November 19th.
The views of both the Gulf of Mexico and Camp Creek Lake
are breathtaking, with easy access to both.
The first floor features a classic professional kitchen and dining area
that is perfect for entertaining. Also on this floor is a cozy den, great room,
and a plunge pool on the deck overlooking the gulf.
The second floor has another family room,a master suite with amazing deck,
and two other bedrooms complete with deck space.
The top floor has another bedroom with a lay room for the kids.
A complete carriage house sits above the garage.
Complete audio, video and electronics galore ad to the luxury it brings.
Fully furnished and designed, this is luxury living on 30A at it's asolute finest.
Watersound Beach is KNOWN for its immaculate taste!
Luxury meets simplicity.
Virtual tour coming next week! Check back for the photos...
~sylvia soderholm

Friday, November 19, 2010

Introducing my 30A blog in Seacrest Beach.

I've becoming a blog-addict!!
Lovely day in Seacrest Beach, here's a quick introduction to
Mike's website and my blog!!
It's fun to ad-lib...Learning and doing something new
and cool EVERY day*SMILE*
Yesterday, I was told by a wise man named Jack in Watercolor,
"if you're not having fun doing whatever
you do everyday, then you need a new job!"
Obviously Mike & I are passionate about
this real estate market and 30A.

.... Stay tuned for more fun videos!

~sylvia soderholm

Wednesday, November 17, 2010

Rosemary Beach - Last weekend

Last weekend, Rosemary Beach was crowded
with little kiddos wiggeling around with butterfly-wings
and face paintings along Rosemary's main street and
western green.

This is a celebration for the annual monarch butterfly that
migrates through the area at this time of the year!

The kids got to enjoy live music, butterfly parade,
muppet show, pet dogs, storytelling, street painting,
arts and crafts, relieve excitement in a bouncy house, mural
painting and dancing.

Needless to say, there were plenty of giggles and cutie-patooties
zooming around on 30A's coziest family-friendly beach community.

~sylvia soderholm

Why do you need a professional real estate agent?

Did you know 85% of all transactions start online?
Starting with clothes, cars, homes, tools etc...

What is a real estate agent?
A Realtor/real estate agent works as a representative for the
broker to make a smooth buyers/sellers transaction.

What exactly do they do?
We help a buyer/seller make wise decisions on
a real estate transaction.
We do the paper work, find homes that suits your needs
if you're a buyer. If you're a seller, we market your home
to attract a ready, willing and able buyers.

Isn't it easier to sell a home by using "for sale by owner"?
Remember, a real estate sales professional eats, breaths, and sleeps their local market and has an infinite amount of resources, contacts, and key insight that outsiders certainly do not. You can market your own home, schedule your own showings, try to attract your own buyers, etc..
But do know if a real estate agent were to represent you, you'd have a greater success at getting it sold because of the aforementioned. Remember, 85% of buyers look online before they purchase their biggest asset.

How do I know that my agent is actually marketing my home?
Google your own address, make sure your home/condo/land shows up on
A LOT of websites.
Have your agent give you details on what wide web marketing tools
will be used and that they're up to date on all social media
connections and proven selling systems.
Ask questions. Demand answers.

What does MLS mean?
MLS = Multiple Listing Service.
It's a program that shares all property details between
real estate professionals.
They can access to it directly to see what has sold,
price changes on properties, new to market etc...
A home buyer/home seller can also get that information,
just not directly.
Real estate agents subscribe to it through their own broker.

How much does it cost to have an agent represent you?
Depends on the market. The average agent on 30A charges 6% of
the transaction. But remember, it's usually split in half if there are
a buyer's agent and a sellers agent.
Then they have to pay the broker, the brokerage and then the agent
get what's left.
So it costs you a helping hand in a very
emotional, stressful, anxiety driven, money worrying situation.

Gosh, they earn straight cash by just dressing
nice and looking at homes all day?

That would be ideal, but NO, it's not that easy.
The agent representing you will pay for all the marketing tools, signs,
gas, phone bill, realtors fees, MLS fees, meeting with other agents to
preview their properties and show your home.
They also pay for their own office fees, office supplies, continuing education,
websites they subscribe to etc.
AND the ONLY way they get paid is if they go to closing,
meaning when they find the buyer a home or sell the sellers home.

Hmmm...How do I pick an agent to represent me?
Make sure you have a good "gut-feeling" about them.
CONNECTING is key. If you don't like them, find someone else.
You'll be emailing them continuously, numerous phone calls,
meetings face-to-face etc..
An agent that knows the market and can que in your interests, hard working,
honest and highly productive with a good success rate is a definite pick.

What else should I know about a real estate agent?
A real estate agent works hard to satisfy your property inquiry.
If you're a buyer, a skilled agent will find help you find a property
within your price range that suits your needs.
If you're a seller, an agent will use the proper tools to get you
the market value price of your property.

If you have any questions regarding real estate,
feel free to contact me!
No questions are overrated or underrated.
If you don't know, ask...

~sylvia soderholm

69 Seagrove Village Drive, Seagrove Beach

~click here for virtual tour of this stunning home~

~click here for more formal info ~

An absolute stunner in the heart of Seagrove Beach.
Conveniently located on a quiet, serene street only a block from the beach it represents luxury living in all its splendor.
As you enter the gate you'll witness an amazing pool area with fireplace, steam room with a digital seven head shower and a heated towel rack.
Entering the house, you'll immediately notice the custom finish detail, the cabinets throughout the house all are matched with the same Caribbean walnut and poplar, including the garage.
The living area has a remarkable 23'vaulted ceiling, the master has 17' of similar vaulting.
Closet space is monstrous in the master.
The home is supported by a 5,000 watt solar system, cutting back on
heating and cooling bills by 65%.

Contact me for more details!

~sylvia soderholm

Tuesday, November 16, 2010

Not your average beach day in Seagrove Beach

Below is typical beach day here...
blue sky, sunshine & tiny rollers..

(click on any picture for larger view)

...Then 30A was graced
with heavy rain, lightening, thundering and
massive waves...
Neat to see the palm trees moving around!

Seagrove Beach is one of the oldest towns on 30A,
after Grayton Beach of course.
Back in the day, before 30A became the connecting road
for all the beach towns, the only way to access Seagrove
Beach was by boat. It was divided by Western Lake.
This cozy town got its name from the thick oak trees
that were situated all along the beach..

There are plenty of vacation homes and condos, restaurants,
cafe's, tennis courts, clothing store, kayak shop, pizza place,
fishing store for all your angler needs, bank, Big Fish Bike Shop,
Goatfeather's Fish Market and our office!
Stop by sometime...

~sylvia soderholm

Monday, November 8, 2010

Seagrove Beach Office

Meet our Office Manager, Roxy.
She is now 16 months old, has selective hearing,
is at the office every day except for holidays and weekends,
keeps us entertained, observes good days and bad days,
helps us grind out each day to the very end, still not trained
all the day but she can "high-five" and eat plants if the opportunity
Needless to say, we love what we do & Roxy is an
awesome addition to our team.

Sleeping on the job...

Office greeter!!
She was so little...

Letting off some steam...tough day at work!!


We are hard at work in our Seagrove Beach office,
but randomly throughout the day, we go outside
to get some fresh air!

Sylvia & The Office Manager, Roxy.

Happy Monday from Seagrove Beach.

~sylvia soderholm

Stunning Home - Watercolor, Florida

This home is located in Watercolor Phase III.
Click here for more formal information!
Furnished to a "T", this home breezes with
coziness and immaculate taste.

4,672 square feet
Built in 2007, this is currently a vacation rental.
$135,000 a year in rental revenue! WOAH...

Spacious kitchen.
Great for entertainment.
Dining room.

Cozy "wine room" adjacent to the kitchen.

This home features 7 bedrooms, 6.5 bathrooms.
3 stories with ample space in each room.

Boys Bunk Room

Girls Bunk Room - Between the two rooms is
as cute shared bathroom.
Outdoor fireplace on the front porch...

...second floor also has an outdoor fireplace
on an expansive balcony by the master bedroom.
~sylvia soderholm